19 November 2025
Kuala Lumpur : CIMB Bank Berhad and CIMB Islamic Bank Berhad (collectively “CIMB” or “the Bank”) announced its strategic partnership with ASCARO for the CIMB Padel Open marking its foray into padel, one of Malaysia’s fastest-growing racquet sports. While the padel tournament is scheduled for June 2026, CIMB customers can already enjoy exclusive perks at ASCARO padel courts at 1 Utama shopping mall, and also at more courts to be unveiled soon at TREC Kuala Lumpur, a location that padel and lifestyle enthusiasts will find truly appealing. The partnership underscores the Bank’s commitment to empowering and bringing together communities through initiatives that celebrate shared passion and teamwork, in line with Kita Bagi Jadi, CIMB’s movement that nurtures and encourages the spirit of resilience, optimism and positivity amongst Malaysians. The grit and drive to win in padel closely mirror Kita Bagi Jadi’s rallying cry of acting with purpose, embracing challenges, and celebrating achievements.
Through this partnership with the premium padel club, CIMB credit and debit cardholders enjoy 15% off on ASCARO Padel & Social Club’s Gold & Black membership subscriptions when payments are made using CIMB cards. In addition, CIMB Preferred clients gain access to a suite of exclusive privileges including complimentary court access, exclusive merchandise and invitations to curated events. These benefits reflect CIMB’s dedication to curating lifestyle experiences that go beyond traditional banking, enriching the lives of its affluent clientele through premium experiences.
Gurdip Singh Sidhu, Chief Executive Officer of CIMB Malaysia and CIMB Bank Berhad, Toni Darusman, Group Chief Brand & Marketing Officer of CIMB, and Daniel Liljekvist, Managing Director and Partner of ASCARO were present at the partnership announcement.
Gurdip said, “CIMB is proud to play a role in advancing Malaysia’s sports and lifestyle landscape through purposeful partnerships. From supporting national icons, to curating premium experiences such as the CIMB Preferred Golf Series and now expanding into padel, we continue to find meaningful ways to elevate communities and promote active living.
Our collaboration with ASCARO brings that same spirit to a new audience. Padel is more than just a sport. It is about connection, agility, and inclusivity – values that reflect CIMB’s own purpose. As the first bank locally to champion padel, we are broadening access to one of the fastest growing sports in the country while enriching the lives of our customers with experiences that inspire balance, wellbeing, and togetherness."
Daniel said, “Padel that was originated from Mexico and made popular in Spain has seen rapid growth across Southeast Asia over the past few years, and ASCARO is redefining the landscape of urban recreation and networking. We are creating a unique fusion of athletic engagement and premium lifestyle, and this collaboration with CIMB marks a pivotal step in this journey. CIMB’s progressive approach towards the aspirations of their diverse clientele have enabled us to spotlight padel as a sport that aligns with contemporary lifestyles."
To drive participation in the CIMB Padel Open, the Bank offers exclusive perks for CIMB cardholders, including a discount on tournament fees. Meanwhile, CIMB Preferred clients will also enjoy complimentary slots, privileged access to the CIMB Preferred lounge and viewing deck, alongside exclusive event merchandise. Open to the public, the three-day tournament will welcome over 200 players across amateur and professional categories, making it one of the most anticipated racquet sport tournaments in the city.
Beyond that, CIMB Preferred clients get a wide array of privileges such as exclusive access to golf tournaments and personalised advisory services and market insights from the Chief Investment Office – enjoying a holistic approach to wealth and lifestyle.
For more information about CIMB Preferred and the CIMB-ASCARO partnership, please visit www.cimbpreferred.com.my/padel.
